Beautycon by Refinery29

Project Info:

Social Media & Event Design
Jun 2024 - Nov 2024

Team:

Carla Serrano, Jolie Curran, Kelly Wiesehan

Role:

Lead Designer

Beautycon is a large scale beauty festival that brings together brands, influencers, industry professionals, and enthusiasts to celebrate the latest advances in fashion, makeup, and skincare. Attendees get a chance to network and engage in immersive experiences that highlight the diversity of beauty across the community.

In preparation for Essence Fest and Beautycon LA 2024, I created 300+ digital assets–including talent cards, event schedules, celebrity highlights, and brand spotlights–to promote the events on Instagram. These social assets were reshared on Instagram by Serena Page, Jana Craig, and many more influential figures in the beauty space. By blending bold aesthetics with strategic storytelling, we established a cohesive visual identity that amplified the event's impact and rapidly increased online engagement.

Beautycon by Refinery29

SOCIAL MEDIA & EMAIL DESIGN
Sept 2024 - Nov 2024

Design by Rachel Tian and Kelly Wiesehan. Copy by Jolie Curran. Strategy by Carla Serrano.

Beautycon is a large scale beauty festival that brings together brands, influencers, industry professionals, and enthusiasts to celebrate the latest advances in fashion, makeup, and skincare. Attendees get a chance to network and engage in immersive experiences that highlight the diversity of beauty across the community.

In preparation for Essence Fest and Beautycon LA 2024, 300+ digital assets were designed and posted, including talent cards, event schedules, celebrity highlights, and brand spotlights, to promote the events on social. These social assets were reshared on Instagram by Serena Page, Jana Craig, and many more influential figures in the beauty space. By blending bold aesthetics with strategic storytelling, we established a cohesive visual identity that amplified the event's impact and increased online engagement overall.