Beautycon by Refinery29

Beautycon is a large scale beauty festival that brings together brands, influencers, industry professionals, and enthusiasts to celebrate the latest advances in fashion, makeup, and skincare. Attendees get a chance to network and engage in immersive experiences that highlight the diversity of beauty across the community.

 

In preparation for Essence Fest and Beautycon LA 2024, 300+ pieces of content were designed and posted, including talent cards, event schedules, celebrity highlights, and brand spotlights, to promote the events on social. By blending bold aesthetics with strategic storytelling, we established a cohesive visual identity that amplified the event's impact and increased online engagement overall. 

 

Designed under Dial Zero Marketing. Design by Rachel Tian and Kelly Wiesehan. Copy and Strategy by Carla Serrano and Jolie Curran.