Peace Park is a community gathering space in the St. Louis College Hill neighborhood located next to the historical Grand Ave Water Tower. In recent years, it has been under redevelopment, as partners are working to implement an updated vision for the park. The new Peace Park will have sites for entertainment, exercise, and gatherings, and will be a space for young and elderly alike.

 

My proposed branding identity for Peace Park features the Water Tower as an iconic logo, and is paired with an earthy color palette that unifies the College Hill community with the new Peace Park, encouraging residents to connect with the neighborhood's long, emotional history.