The Do-ers is a membership-based community built for women who want to grow their businesses without burning out. It offers podcast episodes, webinars, in-person events, and a full library of tools to help solopreneurs and service-based founders take action and build with confidence.

​

Founded by Ashli Pollard, a four-time founder with a background in fashion, startups, and brand strategy, The Do-ers was created to give women the kind of support she wished she had—real resources, real talk, and a community that gets it. For this branding proposal, we explored three distinct visual directions, each reflecting a different facet of The Do-ers’ voice, from bold and empowering to clean and grounded.