© 2025 by Rachel Tian
Vibes Only by Girls Gotta Eat
Project Info:
Social Media & Email Design (Retainer)
Jul 2024 - Jun 2025
Team:
Carla Serrano, Kori Whitby, Kelly Wiesehan
Role:
Lead Designer
Vibes Only is a sexual wellness company. founded by Ashley Hesseltine and Rayna Greenberg from the Girls Gotta Eat podcast, that empowers women to explore their self-pleasure with a full suite of premium devices and a syncable app. Through an eccentric yet relatable visual identity, we deliver daily campaign visuals, educational masterclasses, and eye-catching product launches to create a welcoming community on social media.
Our overall design and copy strategies contributed to a $30K revenue boost within just two months, 20% increase in revenue from campaign emails (July–Dec 2024 YoY), and overall growth in Instagram followers to over 24K.
*This page contains work related to sexual wellness and adult products. Viewer discretion is advised.
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A Vibes Only Film
Valentine's Day product launch reimagining Old Hollywood sex icons like Marilyn Monroe and James Bond as champions of self-love, speaking to the absurdity of pleasure being a taboo topic. Campaign lived across Instagram carousels, product packaging, paid ads, and emails, generating $20K+ in sales in the first week of launch, as well as 140K+ organic views and 800+ shares on our highest-performing reels and posts.
Free Eggs? In this Economy?!
Spring Egg Stroker product drop centered around the tagline: “Eggs are expensive — but we're giving you this one for free.” Cheeky copy is paired with bright blue visuals for Instagram, email, and web. The playful campaign sold out in a week, drove $10K+ in day-one sales, and boosted email CTR and IG engagement through humor and surprise.
More Misc. Content
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Vibes Only is a sex-positive company founded by Ashley Hesseltine and Rayna Greenberg from the Girls Gotta Eat podcast that empowers women to explore their self-pleasure with a full suite of premium devices and a syncable app. Through an eccentric yet relatable visual identity, we deliver seasonal campaign visuals, step-by-step sex education, and eye-catching product launches to create a safe sexual wellness community on social media.
Our overall design and copy strategies contributed to a $30K revenue boost within just two months, 20% increase in revenue from campaign emails (July–Dec 2024 YoY), and overall growth in Instagram followers to over 24K.
Vibes Only by Girls Gotta Eat
SOCIAL MEDIA & EMAIL DESIGN
Jul 2024 - present
Design by Rachel Tian and Kelly Wiesehan. Copy and Strategy by Carla Serrano and Kori Whitby.
Valentine's Day Campaign: A Vibes Only Film
Product launch reimagining Old Hollywood sex icons like Marilyn Monroe and James Bond as champions of self-love. Campaign lived across Instagram carousels, product packaging, paid ads, and emails, generating $20K+ in sales in the first week of launch, as well as 140K+ organic views and 800+ shares on our highest-performing reels and posts.
Egg Stroker Campaign: Free Eggs in this Economy?
As part of Vibes Only’s spring promo, I designed the visual campaign for the new toy, the Egg Stroker. The campaign tapped into cultural commentary with the tagline: "Eggs in this economy are expensive — but we’re giving this one out for free." I designed all visual assets for Instagram, email, and web banners, aligning layouts with witty copy to reinforce the playful, irreverent tone. Result: sold out in just a week, generated over $10K in sales on launch day alone, and boosted email CTRs and IG engagement by leaning into humor + surprise.
